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🧩 The Challenge

The project started from scratch with no existing product or design system. It required scalable flows for multiple user roles (host, seller, admin) and the flexibility to expand continuously as new features and business models were introduced. The biggest challenge was structuring a growing ecosystem in a way that remained usable and intuitive.

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🧪 My Process

• Requirement Analysis - Instead of direct user interviews, I analyzed detailed requirement documents across all phases to:
  • Define scopes per user type
  • Prioritize core features
  • Align flows with evolving business goals
    

• Design & Iteration
  
  • Created wireframes, flows, and high-fidelity mockups in Figma
  • Delivered across v1.0 → 1.5 → 2.0 → 2.5 → 3.0 (v4.0 in planning)
  • Most iterations were functional, not visual — driven by expanding roles and requests for additional tools (like consultation management, export tools, admin filters
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• Handoff & Collaboration
  Supported developer handoff and design QA, especially in edge cases, error handling, and admin management views.

✅ Outcome

• Mobile app (iOS + Android) for salespeople
• Modular, role-based interface that supports evolving features
• Responsive web for host and admin members
• Designed to grow — v4.0 in planning with minimal redesign needs

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💡 Key Learnings

• Designing for roles taught me to think structurally, not just visually
• Scalable UI design enabled long-term product growth
• Working without direct user research sharpened my ability to extract user intent from written requirements

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