project showcase

IMR - License Management and Customer Engagement Platform

IMR is a dual-platform system that connects internal license operations with customer self-service through a web admin portal and a customer mobile app.

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📌 Project Overview

  • Role: Product Designer
  • Platform: iOS, Android App + Responsive Web
  • User Roles: Admin, Manager, Engineer, Client
  • Duration: 6 months (v1.0 → v2.0)
  • Team: Solo Designer (collaborating with PMs & developers)
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⁉️Problem Statement

The company needed a better way to manage complex software licensing workflows. Customer data, legacy license records, quotation cases, maintenance renewals, product upgrades, and communication activities can become difficult to manage when handled manually or across separate tools.

At the same time, customers need a simple way to check their product and license information without always contacting the company.

IMR solves this by combining an internal admin portal with a customer mobile app.

🧩Solution

- The admin portal gives internal teams structured tools to manage customer records, licenses, quotations, maintenance, updates, upgrades, and emails.

- The mobile app gives customers direct access to their product information, license status, maintenance details, notifications, and service requests.

- Together, both platforms improve operational efficiency and customer experience.

🔥🔥UX/UI Design Challenges

The main UX challenge was turning complex license and quotation logic into clear user flows.

The system needed to support multiple business cases, including:

  1. New product purchase
  2. Maintenance renewal
  3. Version update
  4. Product upgrade
  5. Add-on module purchase
  6. First-year maintenance inclusion
  7. Legacy license conversion
  8. Customer-facing mobile access

The design solution uses:

  1. Clear step-by-step workflows.
  2. Inline validation.
  3. Status badges.
  4. Review screens before final actions.
  5. Confirmation modals.
  6. Mobile-friendly information cards.
  7. Customer-facing summaries instead of complex internal data.
  8. Consistent design patterns between web and mobile.
Quatation Generator tool

Email management tool

🎯Design Outcome

The final product creates a connected experience for both internal teams and customers.

For the company, IMR improves data accuracy, reduces manual work, and makes license operations easier to manage.

Admin dashboard

For customers, the mobile app creates a more transparent and convenient experience by allowing them to view licenses, maintenance status, product updates, quotations, and important notifications from their phone.

Customer's application